With around 200 million users sending out the exact same number of micro-blogs (roughly ) daily; Twitter is absolutely an efficient channel for communication. Nevertheless, this social network service isn’t just for teens or celebrities tweeting about their daily activities. The power of Twitter as a promotional tool has been realized by several small company owners; who are using it to help their businesses grow. Considering it costs very little to market a product on Twitter; small businesses should definitely use this tool for boosting their online marketing activities.
How Twitter might help small businesses
Mentioned below are a few factors that emphasize why Twitter is essential for small businesses; and how they may benefit from it.
Twitter has millions of customers and more people are joining it daily that makes it among the best places to look for prospective customers. Small businesses catering to a niche market or people from a certain location can use Twitter to connect with them. Not just that, businesses may also connect with their existing customers and socialize with them to know more about how a business or brand is being perceived on the industry.
Create brand awareness
Big brands need no introduction to get followers. But small business owners, who need more people to know about their product line or brand, should use Twitter to build their brand. People usually like to socialize with a person than with a logo, unless it is well-known. Therefore, if you own a small business that’s still in its early phases, it is best to create a personal profile initially and after that create a profile for your business. Once you gain the trust of your followers, you could present them to your brand and create a profile to create consciousness about it.
Marketing new products
The primary reason that businesses should use Twitter would be to connect with prospective customers and market their products. Once you’ve established a profile for your organization; you might use the Twitter account to present new products under that brand or product line. New goods, especially those your customers find fascinating, gain more popularity through these social networks sites than they’d during the traditional advertising channels.
Manage on-line reputation
In addition to gaining client feedback; you might also use Twitter to find out and also monitor what’s being said about your products and business generally. A lot of people use Twitter to communicate what they do and how they feel about anything and everything. So there’s every possibility that a disgruntled client or a competitor may be utilizing the micro-web blogging site to create negative publicity for your products. Keeping a tab on Twitter conversations between your brand might help you tackle such situations and handle your on-line reputation in an expert manner.
Tweets can go Viral
Once you gained popularity on Twitter, then you’ll be able to enjoy the advantage of your tweets going viral. A tweet can be retweeted multiple times; this implies that a message you want to share can be retweeted /reshared by your followers in very little time. This strategy when applied to your marketing or promotional tweets can bring in great results.
The best part about Twitter is that it is free, which makes it the ideal marketing solution for small businesses. In any case, care should taken to make sure that you use this powerful tool in the right manner, to avoid it from backfiring on your profits and also reputation.
TranzDigi can help you increase your reach on twitter by increasing the number of followers on twitter and by increasing the number of twitter retweets. TranzDigi, A Digital Marketing company in Mumbai.