Top Social Media Marketing Tips and Tricks
Our Social Times, in collaboration with Constant Contact, have recently been conducting a string of Social Media Marketing for Small Business conventions, we’ve seen a lot of great information come out from the events so we’ve compiled a suggestions post to help everybody out there. Social networking is great if you are a SME, it is low risk, economical and doesn’t occupy as long as you believe. This does not mean you do not need a strategy though.
Here are some tips to make it work correctly regardless if you are just beginning to use it or you will need to enhance your attempts. Be Real – Among many reasons social network continues to be so powerful for both big and small enterprises is the customer has the rare chance to find the human face of the business. Pick the right stations – There are many social networking channels out there and you don’t need to be on all them. Pick the right stations which match what you should get from social networking. Twitter, Facebook and LinkedIn are probably the most famous and you will find most companies will use these.
You also need to think about if web posting or blogging videos on YouTube may work for you. Be Utile – By all means tell people on your new products, new services or special offers, but you social networking strategy shouldn’t all be on it. You need to give back something to your followers and fans. For instance, if you run a campaign, article recipes on your website or cooking tips about your Facebook page. Measure and Monitor – You will need to find out if it’s working. The general rule is that it can take 3 months to see if your societal network strategies are worth spending time on.
There are a variety of tools out there to assist you measure the success of your presence, with regards to fans, followers, clicks, retweets. Having said that, do not have too hung up on that the numbers long term, ensure you also believe on that the content you put out there alongside that the numbers. Don’t Disappear – Regularity is very important, individuals will forget that you if that you disappear for several days or weeks without updating your profiles. This does not mean you need to be on social media 24/7 you wouldn’t have a business if you were. Scheduling future updates to your Twitter, Facebook or Blog are simple to do with various tools